How to Use Company Data Enrichment in Your B2B Strategy

Introduction

Datagma returns over 60 data points about any company, including:

• Total funding raised and funding stage
• Number of employees and headcount evolution
• Technologies used (CRM, analytics, marketing stack)
• Website traffic and traffic sources
• Headquarters location and international offices
• Industry and company description

This data is available in real time via the Datagma API, Chrome Extension, CSV Enrichment, and HubSpot/Pipedrive integration.

Here are the most impactful ways to use it.

Lead Scoring

With 60+ signals per company, you can build a precise ICP (Ideal Customer Profile) score for every inbound lead.

For example:

• Funding stage — recently funded companies are in buying mode
• Headcount — filter to your target company size band
• Technologies — identify prospects using compatible or competing tools
• Website traffic — use as a proxy for company growth and activity

By assigning weights to each signal and summing scores, you can automatically prioritize your pipeline by fit — without a single manual qualification call.

Example Lead Score Formula

Score = 
  + 30 pts if raised Series A–C in last 18 months
  + 20 pts if headcount 50–500
  + 20 pts if using [your target CRM]
  + 15 pts if website traffic grew >20% last quarter
  + 15 pts if HQ in target geography

Any lead scoring above 60 gets routed to an AE. Below 40 goes into a nurture sequence.

CRM Enrichment

Every time a new contact is created in HubSpot or Pipedrive, Datagma automatically enriches the associated company record with all 60+ data points.

This means your sales team always has:

• Up-to-date headcount (no more “I didn’t know they were 5 people”)
• Funding history (know if they can afford your product)
• Tech stack (tailor your pitch to what they already use)
• Contact details for key decision-makers in the same company

This enrichment happens automatically — no manual research, no CRM updates by the rep.

Enriched Custom Properties in HubSpot

Datagma adds 70+ custom properties to your HubSpot company and contact records, including:

• datagma_funding_total — total funding raised
• datagma_funding_stage — Seed, Series A, B, C, etc.
• datagma_employee_count — current headcount
• datagma_technologies — comma-separated list of detected tools
• datagma_monthly_traffic — estimated monthly website visits

All properties are searchable and filterable in HubSpot views and workflows.

Slack Alerts for Trigger Events

Set up Zapier or Make automations to push Datagma enrichment data into Slack whenever a qualifying event occurs:

• New inbound lead with score > 70 → alert to the assigned AE’s Slack channel
• Contact moved to new company → alert account manager who owns the relationship
• Funding event detected → alert the entire sales team to target new funded accounts

These real-time alerts ensure your team acts on signals the moment they appear — not when they happen to check the CRM.

Pipeline Automation with Zapier / Make

Datagma integrates natively with Zapier and Make, so you can automate any workflow involving company data:

1. New form submission → Enrich company via Datagma API → Score lead → Route to appropriate sequence
2. CSV upload from outbound tool → Enrich all companies → Filter by score → Import qualified leads to HubSpot
3. Weekly funding digest → Query Datagma for recently funded companies in target ICP → Post to Slack

Prospecting Based on Company Signals

Company data also enables trigger-based prospecting — reaching out to companies at the moment a specific signal fires:

• Recently raised a round → reach out before they’ve signed new vendor contracts
• Hiring in your ICP role → company is growing and spending
• Switched to a compatible tech stack → now is the right time to position your product
• New office opened → expansion signals often precede budget increases

With Datagma, these signals are available in real time via API or CSV enrichment.

Getting Started

All company data features are available via:

• HubSpot/Pipedrive integration — automatic enrichment of every new contact
• CSV Enrichment — bulk enrich a list of company domains
• API — integrate into any workflow or automation
• Chrome Extension — see company data instantly while browsing LinkedIn

Start with a free account and enrich your first 100 company records today.