How to Identify Prospects Who Move to a New Company

The Goldmine in Your Old CRM

Here’s a scenario every sales leader has faced:

You join a company as Head of Sales. You open the CRM — thousands of contacts, some dating back five years. The data looks outdated. Most of it probably is.

But it’s a goldmine.

Buried in that list are:

• Past users who already know your product
• Former champions who left companies where you lost the deal
• Satisfied customers who have moved to new companies with a new budget

The challenge: they’re not at the same companies anymore. Their contact information is stale. You need to find where they went.

The Manual Way (and Why It Doesn’t Scale)

Manually checking LinkedIn for hundreds of contacts is not a strategy. You’d spend days on research and still miss half the movements.

You need automation.

Job Change Detection with Datagma

Datagma’s Job Change Detection monitors your CRM contacts automatically:

1. At a frequency you choose (daily, weekly, monthly)
2. Checks if each contact is still at their last known company
3. If a change is detected: finds their new company, new role, and new contact information
4. Creates a task for the contact owner in your CRM

You go from “this CRM is useless” to “I have 47 warm leads to call today.”

Step-by-Step: Setting Up Job Change Detection

Option 1: Direct HubSpot Integration

1. Connect Datagma to HubSpot
2. Select the contact list you want to monitor
3. Set the detection frequency (we recommend weekly)
4. Configure notifications: Slack, email, or HubSpot tasks

Every detected job change creates:

• A new custom property with the contact’s new company and role
• A task assigned to the contact owner
• An optional Slack notification

Option 2: File Upload

1. Export your CRM contacts to CSV
2. Upload to Datagma File Upload with Job Change Detection enabled
3. Download the enriched file with updated company and contact information

Option 3: API

GET https://gateway.datagma.net/api/ingestion/v2/jobChange
  ?apiId=YOUR_KEY
  &linkedinUrl=https://www.linkedin.com/in/johndoe
  &currentCompany=OldCompany

Returns: new company, new role, new LinkedIn URL, verified new email.

The Re-Engagement Playbook

When Datagma detects a job change, here’s the winning outreach approach:

Day 1 — LinkedIn connection request:

“Hi [Name], congrats on the move to [New Company]! I saw you used [Product] at [Old Company]. Would love to reconnect and show you what’s new.”

Day 3 — Email:

Subject: “From [Old Company] to [New Company]” Reference their experience with your product. Ask about their new role’s needs.

Day 7 — Follow-up:

Short note. Ask if they’re evaluating tools for [relevant use case] at their new company.

This is warm outreach — not cold. The response rate is dramatically higher.

Reduce Churn with Job Change Detection

The flip side: when a champion at an existing customer leaves, you’re at risk of losing the account.

Job Change Detection alerts you when this happens — giving you time to:

1. Reach out to the departing champion at their new company (new sale opportunity)
2. Identify who’s replacing them and start the relationship immediately
3. Re-sell the product internally to the new decision-maker

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Start detecting job changes for free — 160 free detections, no credit card required.